NAR Takes its Message to Cyberspace with Email Campaign

By Peter Ricci
In a new strategy to generate buzz among consumers and Realtors, the National Association of Realtors (NAR) has launched a wide-ranging email campaign on homeownership.
According to a description of the campaign on NAR’s website, the campaign began last week when NAR began sending out a series of emails to all U.S. homeowners (that’s roughly 75 million people) and 7 million renters who aspire to become homeowners.
Stephanie Singer, NAR’s managing director of media communications, said it will take six weeks to send out the emails, such is their volume.
The ...

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