Should Agents Allow Customer Reviews on Their Sites?

Real estate, as is the case with every other service-sector profession, is an industry built upon customer satisfaction, and an agent’s success will almost entirely depend on how past clients perceive ? and more importantly, endorse ? the agent’s performance.
It’s fairly typical, therefore, to find on agent websites�dozens of client testimonials, all of which reference the agent’s skills, dedication and knowledge. A new trend, though, is moving through real estate for agents to publish not just�excerpted�testimonials, but full, unredacted reviews ? both good and bad ? on their personal sites.
As ...

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