Amid Uncertain Housting Market, Electrolux Invests in Media

Though the U.S. housing market is just beginning to show signs of a recovery, appliance giant Electrolux is already betting big on a turnaround. The Stockholm-based company, which markets brands like Frigidaire, Eureka and Electrolux, plans to proactively market its brands in the coming months, even as the appliance category continues to be soft. For [...]

Source: http://stlhba.hbablog.com/2012/10/01/amid-uncertain-housting-market-electrolux-invests-in-media/

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